Salepage : Yelp Marketing
Arichive : Yelp Marketing
Yelp is a powerhouse when it comes to local business marketing, and this course will help you take full advantage of it to get clients.
So if you have a local business or a business with a local element to it, Yelp marketing should be near the top of your list.
Most first-time marketers choose things like Instagram or Facebook, but the leads you get from Yelp are 10 times more highly converting because people coming from Yelp are already looking for the services that you offer.
Savvy, experienced and professional local business marketers use Yelp and so should you.
I feel very strongly that every local business should not only be on Yelp, but dominate Yelp in their local area. Sign up for this course and get started on Yelp today!
I’ve been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 100,000+ students, impacted millions of entrepreneurs worldwide creating 6 and 7-figure businesses in the process, and I would love to help you.
I am an expert growth marketer, and I create winning marketing strategies for my clients all the time. Now it is your turn to grow your business, and fulfill your dreams.
* Lots of extra freebies, downloadable worksheets, and exercises to make the course more interactive and valuable
* Free 15-minute GoogleHangout coaching call (I don’t sell anything and don’t collect your email, just answer your questions)
* Personal invitation to my Facebook community after you complete the course
* My list of 50 business-success skills when you complete the course
* Be automatically entered to get chosen for my student of the month status and have your business featured
OFFICE HOURS AND ONE-ON-ONE HELP – I GIVE MY PERSONAL TIME
What really sets this course apart is the personal time I give to hold office hours with students in this course. During the office hours you can ask me any business question you want, and I will do my best to help you. The office hours are free, I don’t try to sell anything. It is just another thing I do to help you achieve your goals.
You can also get my help and advice any time! Students are able to start discussions and message me with private questions. I answer 99% of questions within 24 hours. I love helping students who take my courses and I look forward to helping you.
The course comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it’s my personal promise to you that I will go out of my way to help you succeed just like I’ve done for thousands of my other students.
Invest in your future. Enroll now.
What is Internet Marketing?
Defining Internet Marketing
Also called online marketing, internet marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales.
Internet marketing a pretty broad term that encompasses a range of marketing tactics and strategies – including content, email, search, paid media, and more.
These days, though, internet marketing is often used interchangeably with “content marketing.”
Because content marketing is the internet marketing of the present and future.
Content Marketing Institute defines content marketing as:
“A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
Think of it like this: content marketing (or inbound marketing) is in direct opposition to traditional advertising (outbound marketing), and in direct integration with the patterns and habits of today’s generation.
We don’t like to be sold to, we have our ad-blockers on, and we barely watch cable anymore.
Content marketing serves up content that addresses our pain points, and is there when we want it.
Here’s a great illustration of that from Voltier Digital:
Content Marketing vs. Traditional Advertising
Here’s the evolutional pathway behind the modernized form of marketing that is most successful today.
Selling no longer works (a.k.a., traditional advertising).
Traditional advertising focuses on pushing messages at the consumer to get them to buy.
It’s interruptive, obstructive, and intrusive.
It shouts, “Hey, look at me!” while waving its arms.
You may try to avoid eye contact, but traditional ads are persistent.
You know what traditional ads look like because you’re bombarded with them every single day.
Think TV commercials, billboards, magazine ads, radio ads, and web banner ads.
Ads have been around for a long time, as evidenced by this traditional ad for “honest-to-goodness” coffee from the 1950s.
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Ads may still work in some strategic places.
But Internet users can just click away from ads if they don’t want to see them.
Which is exactly what happens.
According to a PageFair report, 615 million devices in use today employ ad blockers. Additionally, ad blocker use increased by 30 percent in 2016 alone.
You know it, I know it, everybody knows it.
Ads are annoying.
And, they aren’t the way consumers prefer to learn about new products anymore.
Instead of businesses shoving themselves in consumers’ faces, they need to take a different, gentler approach.
Content marketing is exactly that.
Brands and marketers who use it publish content that teaches, inspires, guides, or solves a problem for their target audience.
With some handy tricks, the targets can find that content on the web without it being pushed at them.
If the prospects gain something useful from the content, they’ll keep coming back for more.
Finally, consumers can interact with the brand organically and share their content on social media.
Trust is forged.
Authority is established.
These loyal followers can then be converted into leads and sales – naturally.
All of the above happens with a focus on giving value to the user.
Help users – offer them value and they’ll reward you in return.
That is what internet marketing/content marketing is all about at its core.
Why Internet Marketing?
Now that you know what internet marketing is, you still may be wondering why there’s so much hype around it.
Well, the hype is totally founded.
Internet marketing has shown proven success over and over again.
Here are some stats gathered from around the web to help give you an idea of why internet/content marketing stands tall:
- By 2019, content marketing is set to be an industry worth $313 billion.
- 91 percent of businesses already are convinced of its power and have already adopted it as an essential marketing tactic.
- Content marketing costs 62 percent less than traditional, outbound marketing, but pulls in 3x as many leads.
- If you’re a small business with a blog, you’ll rake in 126 percent more lead growth than your competitors without a blog
- If you have a blog and publish content, you’re likely to get 434 percent more indexed pages on Google, on average
And there’s more.
From my own content marketing endeavors, I have seen my small business take off.
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