Web Analytics Training Course
Web Analytics Training Course
Salepage : Web Analytics Training Course
Archive : Web Analytics Training Course
FileSize : 86.3 MB
Learn and Master Web Analytics
Learn and Master Web Analytics and Google Analytics from Industry Expert in 8 weeks.
- Lifetime access to the course + lifelong FREE course updates
- New study material added every few weeks (lifelong learning)
- Up to date training material
- Hundreds of assessments to test your learning
- Your 24/7, 365 days a year reference source
- Learn at your own pace and from any place
- Facebook Group Support (ask questions, get help)
- Downloadable Worksheets
The Web Analytics training course is a 8 weeks online training program with lifetime access to the study material.
That means this course has been designed to be completed within 8 weeks but you can choose to complete this course at your own pace.
Upon completion of this online course you will be able to:
- Create a strategic roadmap for your business.
- Set up well defined goals, strategies and KPIs
- Implement attribution modelling
- Influence decision makers
- Do cohort analysis and make informed and data smart marketing decisions
- Master all of the elements that go into extracting insight from data
- Use the maths and stats behind web analytics and conversion optimization
- Achieve your business objectives within the area of your responsibility and expertise
- Do a very focused and meaningful analysis from the very start
- Use Agile Analytics to quickly deliver recommendations and rapidly deploy solutions
- Use Google Analytics
- Start date: Available now
- Duration: 8 weeks self paced
- Mode of study: 100% online
- Exam type: Continuous online assessments
- Free lifetime updates
- Prerequisites: Working knowledge of ecommerce
What is Internet Marketing ?
Defining Internet Marketing
Also called online marketing, internet marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales.
Internet marketing a pretty broad term that encompasses a range of marketing tactics and strategies – including content, email, search, paid media, and more.
These days, though, internet marketing is often used interchangeably with “content marketing.”
Because content marketing is the internet marketing of the present and future.
Content Marketing Institute defines content marketing as:
“A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
Think of it like this: content marketing (or inbound marketing) is in direct opposition to traditional advertising (outbound marketing), and in direct integration with the patterns and habits of today’s generation.
We don’t like to be sold to, we have our ad-blockers on, and we barely watch cable anymore.
Content marketing serves up content that addresses our pain points, and is there when we want it.
Here’s a great illustration of that from Voltier Digital:
Content Marketing vs. Traditional Advertising
Here’s the evolutional pathway behind the modernized form of marketing that is most successful today.
Selling no longer works (a.k.a., traditional advertising).
Traditional advertising focuses on pushing messages at the consumer to get them to buy.
It’s interruptive, obstructive, and intrusive.
It shouts, “Hey, look at me!” while waving its arms.
You may try to avoid eye contact, but traditional ads are persistent.
You know what traditional ads look like because you’re bombarded with them every single day.
Think TV commercials, billboards, magazine ads, radio ads, and web banner ads.
Ads have been around for a long time, as evidenced by this traditional ad for “honest-to-goodness” coffee from the 1950s.
Don’t let ad fraud ruin your PPC.
Click bots knocking on your door? It doesn’t need to be a horror story. Get your ClickGUARD on and let us help you win at PPC in 2021.
Ads may still work in some strategic places.
But Internet users can just click away from ads if they don’t want to see them.
Which is exactly what happens.
According to a PageFair report, 615 million devices in use today employ ad blockers. Additionally, ad blocker use increased by 30 percent in 2016 alone.
You know it, I know it, everybody knows it.
Ads are annoying.
And, they aren’t the way consumers prefer to learn about new products anymore.
Instead of businesses shoving themselves in consumers’ faces, they need to take a different, gentler approach.
Content marketing is exactly that.
Brands and marketers who use it publish content that teaches, inspires, guides, or solves a problem for their target audience.
With some handy tricks, the targets can find that content on the web without it being pushed at them.
If the prospects gain something useful from the content, they’ll keep coming back for more.
Finally, consumers can interact with the brand organically and share their content on social media.
Trust is forged.
Authority is established.
These loyal followers can then be converted into leads and sales – naturally.
All of the above happens with a focus on giving value to the user.
Help users – offer them value and they’ll reward you in return.
That is what internet marketing/content marketing is all about at its core.
Why Internet Marketing?
Now that you know what internet marketing is, you still may be wondering why there’s so much hype around it.
Well, the hype is totally founded.
Internet marketing has shown proven success over and over again.
Here are some stats gathered from around the web to help give you an idea of why internet/content marketing stands tall:
- By 2019, content marketing is set to be an industry worth $313 billion.
- 91 percent of businesses already are convinced of its power and have already adopted it as an essential marketing tactic.
- Content marketing costs 62 percent less than traditional, outbound marketing, but pulls in 3x as many leads.
- If you’re a small business with a blog, you’ll rake in 126 percent more lead growth than your competitors without a blog
- If you have a blog and publish content, you’re likely to get 434 percent more indexed pages on Google, on average
And there’s more.
From my own content marketing endeavors, I have seen my small business take off.
Web Analytics Training Course
Readmore About : Web Analytics Training Course