Unlocking the Secrets to Maximum Direct Mail Profits By Dan Kennedy

Unlocking the Secrets to Maximum Direct Mail Profits By Dan Kennedy

Archive : Dan Kennedy – Unlocking the Secrets to Maximum Direct Mail Profits

If wealth is your goal, becoming a direct mail expert is not an option — it’s essential! In the over 30 years he’s been in this business, direct mail has been Dan Kennedy’s number one media choice for producing wealth more than all others combined.

Nine Ways to Shop and Rank the Value of Possible Lists to Rent or Buy

Use Dan’s systematic guide to locating the most profitable lists to invest in. Master this crucial step and you’ll have the key to unlimited wealth in your possession.

Advanced Lessons in List Segmentation

Don’t make the “one-list-fits-all mistake.” Use Dan’s advanced strategies, reinforced with case studies, to come up with a winning list strategy for your business.

How to Match Your Message to Your Market

Avoid direct mail losses and frustration. Always produce profitable direct mail campaigns by making sure you’re targeting the right people with the right marketing message.

Strategies to Grow Your Business in a Tough Economy

Set up your business so you’re in a position to bring in new revenue “at will.” Meaning you’ll have a proven money-making system you can put into action whenever you feel like it.

Five Ways to Get Rich with Direct Mail

More American fortunes are based on direct-mail than any other one thing according to Dan. Adopt these five strategies and you’ll be well on your way to joining them.

How to Dramatically Increase Your Direct Mail Profits

Tap into Dan Kennedy and Bill Glazer’s years of direct mail “in the trenches” experience as they reveal their best direct mail money-making secrets in a very special bonus session.

The entire “Unlocking the Secrets to Maximum Direct Mail Profits”

Kick back in your favorite chair as you watch Dan’s presentation on 5 DVDS or listen on the go with the 5 CDS. Follow along with the Unlocking the Secrets to Maximum Direct Mail Profit Presentation Manual and Transcript or use them quick review.

What is Internet Marketing?

Defining Internet Marketing

Also called online marketing, internet marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales.

Internet marketing a pretty broad term that encompasses a range of marketing tactics and strategies – including content, email, search, paid media, and more.

These days, though, internet marketing is often used interchangeably with “content marketing.”

Why?

Because content marketing is the internet marketing of the present and future.

Content Marketing Institute defines content marketing as:

“A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

Think of it like this: content marketing (or inbound marketing) is in direct opposition to traditional advertising (outbound marketing), and in direct integration with the patterns and habits of today’s generation.

We don’t like to be sold to, we have our ad-blockers on, and we barely watch cable anymore.

Content marketing serves up content that addresses our pain points, and is there when we want it.

Here’s a great illustration of that from Voltier Digital:

Content Marketing vs. Traditional Advertising

Here’s the evolutional pathway behind the modernized form of marketing that is most successful today.

Selling no longer works (a.k.a., traditional advertising).

Why?

Traditional advertising focuses on pushing messages at the consumer to get them to buy.

It’s interruptive, obstructive, and intrusive.

It shouts, “Hey, look at me!” while waving its arms.

You may try to avoid eye contact, but traditional ads are persistent.

You know what traditional ads look like because you’re bombarded with them every single day.

Think TV commercials, billboards, magazine ads, radio ads, and web banner ads.

Ads have been around for a long time, as evidenced by this traditional ad for “honest-to-goodness” coffee from the 1950s.

Ads may still work in some strategic places.

But Internet users can just click away from ads if they don’t want to see them.

Which is exactly what happens.

According to a PageFair report, 615 million devices in use today employ ad blockers. Additionally, ad blocker use increased by 30 percent in 2016 alone.

You know it, I know it, everybody knows it.

Ads are annoying.

And, they aren’t the way consumers prefer to learn about new products anymore.

Instead of businesses shoving themselves in consumers’ faces, they need to take a different, gentler approach.

Content marketing is exactly that.

Brands and marketers who use it publish content that teaches, inspires, guides, or solves a problem for their target audience.

With some handy tricks, the targets can find that content on the web without it being pushed at them.

If the prospects gain something useful from the content, they’ll keep coming back for more.

Finally, consumers can interact with the brand organically and share their content on social media.

Trust is forged.

Authority is established.

Connections happen.

These loyal followers can then be converted into leads and sales – naturally.

All of the above happens with a focus on giving value to the user.

Help users – offer them value and they’ll reward you in return.

That is what internet marketing/content marketing is all about at its core.

Why Internet Marketing?

Now that you know what internet marketing is, you still may be wondering why there’s so much hype around it.

Well, the hype is totally founded.

Internet marketing has shown proven success over and over again.

Here are some stats gathered from around the web to help give you an idea of why internet/content marketing stands tall:

• By 2019, content marketing is set to be an industry worth $313 billion.
• 91 percent of businesses already are convinced of its power and have already adopted it as an essential marketing tactic.
• Content marketing costs 62 percent less than traditional, outbound marketing, but pulls in 3x as many leads.
• If you’re a small business with a blog, you’ll rake in 126 percent more lead growth than your competitors without a blog
• If you have a blog and publish content, you’re likely to get 434 percent more indexed pages on Google, on average

And there’s more.

From my own content marketing endeavors, I have seen my small business take off.

Unlocking the Secrets to Maximum Direct Mail Profits By Dan Kennedy

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