Soft Skills You Need to Be Successful at the Office
Soft Skills You Need to Be Successful at the Office
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This course will teach you the fundamental soft skills needed to survive and get ahead in an office environment. I was a Division Director in Toastmasters and a Brand Manager at Sony, two positions that relied heavily on soft skills. I’ve done countless leadership training programs and received an M.B.A. from a top-5 U.S. business school.
Learn how to:
- Gain power and get promoted
- Resolve conflicts
- Negotiate deals
- Write emails
- Talk on the phone
- Persuade people
- Manage up, down, and sideways
“Soft skills are the hard skills.” (Amy Edmondson, Harvard University professor)
According to People Skills, 80 percent of people who fail at work do so because of a lack of social skills. This is especially true of new hires and millennials who have grown up in the digital world and may not have had an opportunity to learn to effectively communicate in a business setting.
Soft Skills is the best soft skills training guide, because author Dekker Fraser provides real world experience as an employee moving up through successful businesses. He also gives advice for business managers learned from the best business environments in the world at Kraft and Baxter. Fraser is also a prominent leader in soft skills development, teaching communication skills at Northwestern and Columbia, and in many leadership workshops.
In this valuable soft skills workbook, you will learn proven methods that can be effectively applied around the world by both employees and supervisors:
- The two ways the coworkers and supervisors evaluate you and how to ensure that they like you and feel comfortable working with you
- The five most important interpersonal skills for the modern office and how to quickly develop your social interaction skills in these vital areas
- The three biggest barriers to effective business communication and proven methods for overcoming those challenges
- Ways to be likable and listen to others, while still achieving your goals for job promotions and leadership positions
- Steps to develop effective leadership and collaborative leadership skills for supervisors in order to encourage teamwork and employee collaboration in diverse workplaces
Now, you can learn to feel comfortable and have fun at work, while contributing as a productive member of your team in the workplace, just as the author has learned and applied these principles over decades of success in the business world.
Learn communication skills…
- Business communication
- Communication techniques
- Winning with communication
Click on the “buy now” button
soft skills | personality development and soft skills | soft skills training |soft skills courses | communication skills | business communication | communication techniques| winning with communication
What is Internet Marketing?
Defining Internet Marketing
Also called online marketing, internet marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales.
Internet marketing a pretty broad term that encompasses a range of marketing tactics and strategies – including content, email, search, paid media, and more.
These days, though, internet marketing is often used interchangeably with “content marketing.”
Why?
Because content marketing is the internet marketing of the present and future.
Content Marketing Institute defines content marketing as:
“A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
Think of it like this: content marketing (or inbound marketing) is in direct opposition to traditional advertising (outbound marketing), and in direct integration with the patterns and habits of today’s generation.
We don’t like to be sold to, we have our ad-blockers on, and we barely watch cable anymore.
Content marketing serves up content that addresses our pain points, and is there when we want it.
Here’s a great illustration of that from Voltier Digital:
Content Marketing vs. Traditional Advertising
Here’s the evolutional pathway behind the modernized form of marketing that is most successful today.
Selling no longer works (a.k.a., traditional advertising).
Why?
Traditional advertising focuses on pushing messages at the consumer to get them to buy.
It’s interruptive, obstructive, and intrusive.
It shouts, “Hey, look at me!” while waving its arms.
You may try to avoid eye contact, but traditional ads are persistent.
You know what traditional ads look like because you’re bombarded with them every single day.
Think TV commercials, billboards, magazine ads, radio ads, and web banner ads.
Ads have been around for a long time, as evidenced by this traditional ad for “honest-to-goodness” coffee from the 1950s.
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Ads may still work in some strategic places.
But Internet users can just click away from ads if they don’t want to see them.
Which is exactly what happens.
According to a PageFair report, 615 million devices in use today employ ad blockers. Additionally, ad blocker use increased by 30 percent in 2016 alone.
You know it, I know it, everybody knows it.
Ads are annoying.
And, they aren’t the way consumers prefer to learn about new products anymore.
Instead of businesses shoving themselves in consumers’ faces, they need to take a different, gentler approach.
Content marketing is exactly that.
Brands and marketers who use it publish content that teaches, inspires, guides, or solves a problem for their target audience.
With some handy tricks, the targets can find that content on the web without it being pushed at them.
If the prospects gain something useful from the content, they’ll keep coming back for more.
Finally, consumers can interact with the brand organically and share their content on social media.
Trust is forged.
Authority is established.
Connections happen.
These loyal followers can then be converted into leads and sales – naturally.
All of the above happens with a focus on giving value to the user.
Help users – offer them value and they’ll reward you in return.
That is what internet marketing/content marketing is all about at its core.
Why Internet Marketing?
Now that you know what internet marketing is, you still may be wondering why there’s so much hype around it.
Well, the hype is totally founded.
Internet marketing has shown proven success over and over again.
Here are some stats gathered from around the web to help give you an idea of why internet/content marketing stands tall:
- By 2019, content marketing is set to be an industry worth $313 billion.
- 91 percent of businesses already are convinced of its power and have already adopted it as an essential marketing tactic.
- Content marketing costs 62 percent less than traditional, outbound marketing, but pulls in 3x as many leads.
- If you’re a small business with a blog, you’ll rake in 126 percent more lead growth than your competitors without a blog
- If you have a blog and publish content, you’re likely to get 434 percent more indexed pages on Google, on average
And there’s more.
From my own content marketing endeavors, I have seen my small business take off.
Soft Skills You Need to Be Successful at the Office
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