In 2018, Kyle Roof entered a competition to see who could rank a new website the highest in Google within 30 days. Kyle came in second place, but that’s not the big story. The astounding part is he did it with a website containing almost entirely “Lorem Ipsum” placeholder text. Even better, he did it with only two backlinks. Two weeks later, his “Lorem Ipsum” website took over the #1 position in Google Maps, Organic and even took the Knowledge Graph!

What Kyle did forever changed the world of SEO because Kyle proved something that both Google and SEOs had been denying for a long time – Google can’t read! “Search Engine Land” published a story about Kyle’s amazing discovery, Google caught wind and were clearly not happy. The same day the article was published, Kyle’s competition site and most of his testing sites were de-indexed completely from Google citing a Pure Spam penalty in Search Console.

The main thing which sets Kyle apart from the majority of SEOs out there is that he is constantly testing! As Lead Tester in SEO Intelligence Agency, he has consistently run around 10 single variable tests on Google’s algo a month for the past 3 years. That’s well over 300 tests. It’s fair to say this has given him a deep understanding of what is and what is not impacting rank. On a side-note, we will soon start publishing new tests in the IMG community platform.

Kyle is also the Lead SEO and co-founder of a 7-figure SEO consulting firm called High Voltage SEO, with clients and staff in USA, Germany and Australia.

He’s been a speaker on the topic of on page SEO and SEO testing across many leading industry conferences and events and appeared as a guest on many popular industry shows and podcasts.

What Is SEO traffic?

There are two types of website traffic:

• Organic traffic: This is traffic that you don’t pay for directly. It includes people who click through to your website from your social media pages, your email newsletter, Google’s search results, and so on.
• Paid traffic: This is traffic that you pay for directly. It includes people who click pay-per-click (PPC) ads, as well as those who hear about you through influencer marketing, newsletter or podcast sponsorships, and other forms of paid advertising.

SEO stands for search engine optimization, and is a process of optimizing your website with the goal of ranking higher on search engine results pages (SERPs) and ultimately increasing traffic.

In theory, the term SEO refers to all search engines, but in practice, it’s Google that matters most as they have an 87.35% share of the search market, with Bing being a very distant second at 5.53%, and Yahoo taking third place with 2.83% of the market.

SEO traffic is organic traffic that comes from search engines, in other words, people who typed a keyword or query into Google, looked through the search results, and then clicked through to your website.

Note that this doesn’t include paid search engine traffic, meaning those who entered a query into a search engine, and then clicked on your PPC ad that was displayed above the search results.

On Page SEO & Traffic 2019 By Kyle Roof