myGreenlight By Keith Ferrazzi
myGreenlight By Keith Ferrazzi
Archive : Keith Ferrazzi – myGreenlight
Remember, it’s not what you know, it’s who you know. This is a remarkably thorough system to build better and more authentic relationships with those around you. The central idea is you are only as strong and successful as your relationships. People buy from those they Know, Line, and Trust. So strong relationships are the key to business success. This myGreenlight program sets up an action plan and gives you the tools to start developing what Keith calls Social Capitalism. The more I think about it, the more I like it. Watch the intro video and see what you think. I definitely think this is worth your attention and I mark it RECOMMENDED
Note: There are some recordings of online webinars using the WEBEX platform. I tried converting these to videos and the conversion took up to 10x more than the recording. I have included the WEBEX player for both Windows and Mac. Thanks to the usual suspects for the heads up on this and the Magic Shrink Ray(tm) saved us a ton of space.
Here’s part of the pitch:
Better Relationships. Powerful Networks. Extraordinary Results.
Take your Business to the Next Level
Our innovative online training instills new behaviors and understanding on your own schedule. With easy-to-follow, step-by-step learning methods, we provide the blueprint for building and managing social capital – the single most critical factor to business success.
The Green Light. Whether you think of “greenlighting” a Hollywood movie, a traffic light granting your right-of-way, or the bright glow of thriving plant life illuminated by the sun, a green light signals progress and optimism for your future.
MyGreenlight, the online academy for relationship sciences, will help you realize your boldest aspirations for achievement and success.
Applied science for real personal gain.
As the premier online learning resource and graduate community for mastering applied relationship skills in business, myGreenlight gives you competitive professional advantage over the majority of your peers who merely network.
What you achieve in life is disproportionately driven by whom you know and the quality of the relationships you build with them – whether you can cultivate a critical mass of people who care about your success. At myGreenlight, relationship mastery isn’t won by simply amassing the most contacts on LinkedIn, or “friending” the most people on social networks. We will help you grow your network, but we give you the training and support to transform the right acquaintances and colleagues into true allies for mutual success. Your outreach becomes grounded in mindsets such as generosity, reciprocity, intimacy, and vulnerability, which lead to mutual trust and opportunity.
Enrolling in myGreenlight will give you the relationship building insights, tools, immersive exercises and total understanding to transform your network, winning you the support, mentorship and advocacy of others as you forge the life of success you always imagined.
Immersive learning for lifetime skills and durable habits, proven by Keith Ferrazzi.
Joining myGreenlight will immerse you in an expanding trove of relationship knowledge, rooted in the relationship mastery methods of Keith Ferrazzi, best-selling author of Never Eat Alone and Who’s Got Your Back. In his two best-selling books, Keith codified the observations, methods and rules he developed to overcome obscurity and limitations, propelling himself to a Fortune 500 career and a designation by Forbes as “the world’s most connected person.” myGreenlight is your opportunity to learn the techniques that Keith developed to build the web of relationships that never lets him fail.
Keith, along with his Never Eat Alone co-author Tahl Raz, Program Director Sara Grace, and Director of Digital Operations Craig Leinoff, founded myGreenlight to plant and proliferate the people skills that would allow others to create, cultivate, and perpetuate valuable relationships for a lifetime of professional achievement and satisfaction.
myGreenlight will teach and continuously reinforce the relationship skills you need to maximize achievement and opportunity in your life, through the convenience of online learning from every screen on the Web.
In this program you will:
Learn proven techniques to build your personal network.
Unlock the power of your current connections.
Build incredible confidence and focus.
Generate new prospects, higher sales, and better contracts.
Tap into an unparalleled network of like-minded movers and shakers.
And experience MEASURABLE RESULTS.
In our supportive, self-service program, you will work through a backbone curriculum, beginning with the Relationship Boot Camp, then graduating to training for your Relationship Action Plan, and finally moving on to a third course, Relationship Mastery, to prove you can lead with generosity and be a contributor to your community.
Our 3-course core curriculum: Each course leads you through 10 field-tested missions that will advance your business objectives immediately, with multimedia content and exercises to support you.
Each core course in myGreenlight is comprised of 10- to 12-learning sessions, featuring insightful video training, instructive articles, and assigned “missions” that guide you into new social behaviors perhaps outside your comfort zone but soon to be ingrained in your social habits.
You will have access to an extensive library of blogs, white papers, tips, research notes, coaching resources and tools for assessing your relationship aptitude and expertise. New elective and refresher courses will debut regularly to further broaden our curriculum and keep you moving forward.
Relationship Action Planning Tool: Design the human-powered strategy that will achieve your most ambitious goals, leveraging the latest research in social networking science 15+ hours of exclusive webinars and masterclasses: Browse the library to listen to Keith and other leading business experts cover everything from networking to productivity to LinkedIn sales strategies
Keith’s personal swipe file: The monster database of email samples and templates that Keith has used successfully to expand his network and make multi-million dollar deals
Weekly newsletter: Packed full of expert tips and tactics from both experts and your myGreenlight peers
What is Internet Marketing?
Defining Internet Marketing
Also called online marketing, internet marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales.
Internet marketing a pretty broad term that encompasses a range of marketing tactics and strategies – including content, email, search, paid media, and more.
These days, though, internet marketing is often used interchangeably with “content marketing.”
Because content marketing is the internet marketing of the present and future.
Content Marketing Institute defines content marketing as:
“A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
Think of it like this: content marketing (or inbound marketing) is in direct opposition to traditional advertising (outbound marketing), and in direct integration with the patterns and habits of today’s generation.
We don’t like to be sold to, we have our ad-blockers on, and we barely watch cable anymore.
Content marketing serves up content that addresses our pain points, and is there when we want it.
Here’s a great illustration of that from Voltier Digital:
Content Marketing vs. Traditional Advertising
Here’s the evolutional pathway behind the modernized form of marketing that is most successful today.
Selling no longer works (a.k.a., traditional advertising).
Traditional advertising focuses on pushing messages at the consumer to get them to buy.
It’s interruptive, obstructive, and intrusive.
It shouts, “Hey, look at me!” while waving its arms.
You may try to avoid eye contact, but traditional ads are persistent.
You know what traditional ads look like because you’re bombarded with them every single day.
Think TV commercials, billboards, magazine ads, radio ads, and web banner ads.
Ads have been around for a long time, as evidenced by this traditional ad for “honest-to-goodness” coffee from the 1950s.
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Ads may still work in some strategic places.
But Internet users can just click away from ads if they don’t want to see them.
Which is exactly what happens.
According to a PageFair report, 615 million devices in use today employ ad blockers. Additionally, ad blocker use increased by 30 percent in 2016 alone.
You know it, I know it, everybody knows it.
Ads are annoying.
And, they aren’t the way consumers prefer to learn about new products anymore.
Instead of businesses shoving themselves in consumers’ faces, they need to take a different, gentler approach.
Content marketing is exactly that.
Brands and marketers who use it publish content that teaches, inspires, guides, or solves a problem for their target audience.
With some handy tricks, the targets can find that content on the web without it being pushed at them.
If the prospects gain something useful from the content, they’ll keep coming back for more.
Finally, consumers can interact with the brand organically and share their content on social media.
Trust is forged.
Authority is established.
These loyal followers can then be converted into leads and sales – naturally.
All of the above happens with a focus on giving value to the user.
Help users – offer them value and they’ll reward you in return.
That is what internet marketing/content marketing is all about at its core.
Why Internet Marketing?
Now that you know what internet marketing is, you still may be wondering why there’s so much hype around it.
Well, the hype is totally founded.
Internet marketing has shown proven success over and over again.
Here are some stats gathered from around the web to help give you an idea of why internet/content marketing stands tall:
- By 2019, content marketing is set to be an industry worth $313 billion.
- 91 percent of businesses already are convinced of its power and have already adopted it as an essential marketing tactic.
- Content marketing costs 62 percent less than traditional, outbound marketing, but pulls in 3x as many leads.
- If you’re a small business with a blog, you’ll rake in 126 percent more lead growth than your competitors without a blog
- If you have a blog and publish content, you’re likely to get 434 percent more indexed pages on Google, on average
And there’s more.
From my own content marketing endeavors, I have seen my small business take off.
myGreenlight By Keith Ferrazzi
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