Kim Roach – Product Creation Bootcamp
Kim Roach – Product Creation Bootcamp
Archive : Kim Roach – Product Creation Bootcamp
How to Create Your Own Products in 48 Hours or Less…
Kim Roach here and welcome to Product Creation Bootcamp.
Over the next few hours, you’re going to learn step-by-step how to find a hot-selling topic, how to create your own product in under 48 hours (so the actual nitty gritty product creation process), and finally how to create a download area and start taking payments online.
Never before have I gone into THIS much detail about the product creation process. From choosing your topic, creating the product itself, and launching it to the world.
Plus, one of the reasons that I’m incredibly excited to be teaching you about product creation today is because of all the new platforms that have become available in just the past few years.
We now have multiple platforms available that allow you to start selling your product faster than ever before.
Payment gateways like Stripe that allow you to start taking credit card payments in the next 10 minutes WITHOUT having to have a merchant account.
Platforms like GumRoad that allow you to setup your product and have it for sale in literally 5 minutes flat. You’ll actually see that LIVE on today’s call.
There is nothing more profitable online than creating your own product.
Unfortunately, most people NEVER even create their first product because they think it’s too time consuming, too hard, or just plain intimidating.
But I’ve discovered very simple shortcuts (and because of new technology) that will allow you to create incredibly high-value products in under 48 hours. And I’m going to show you the entire process LIVE on today’s call.
But first I want to talk a little bit about the BENEFITS of Having Your own Product…
* Builds YOUR brand and YOUR authority in the marketplace.
Simply having your own product positions you as an expert within your marketplace.
People take you more seriously when you have products to sell.
It’s kind of like book authors. Your authority on the topic goes up immediately simply because you’ve published a book.
Creating your own product is also extremely profitable. It’s one of the best ways to build a six-figure business online.
Iťs actually QUITE difficult to make a full-time income with just affiliate marketing. Now I’m not saying it can’t be done. But it’s a LOT harder.
A lot of people think that affiliate marketing would be easier than creating your own products because you simply promote someone else’s product and get paid a percentage.
However – it’s actually a lot harder than it sounds. And you’ll always make a LOT more money from your OWN products.
Your subscribers know, like and trust YOU. Making them more likely to buy your product vs. someone they’re not familiar with.
It’s kind of like owning Park Place and Boardwalk in Monopoly.
Plus having a bunch of hotels on those properties. For those of you who have played Monopoly, you’ll know exactly what I’m talking about.
And MOST importantly,
You can now leverage OTHER people’s traffic.
With your own product you can now have your own affiliate program and get other people to promote your product for you.
Having an affiliate program is like having a HUGE sales force without any risk on your part.
And in today’s call I’m going to specifically show you how to setup a 100% commission affiliate program in order to add 1,000’s of new subscribers to your list.
What is Internet Marketing?
Defining Internet Marketing
Also called online marketing, internet marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales.
Internet marketing a pretty broad term that encompasses a range of marketing tactics and strategies – including content, email, search, paid media, and more.
These days, though, internet marketing is often used interchangeably with “content marketing.”
Because content marketing is the internet marketing of the present and future.
Content Marketing Institute defines content marketing as:
“A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
Think of it like this: content marketing (or inbound marketing) is in direct opposition to traditional advertising (outbound marketing), and in direct integration with the patterns and habits of today’s generation.
We don’t like to be sold to, we have our ad-blockers on, and we barely watch cable anymore.
Content marketing serves up content that addresses our pain points, and is there when we want it.
Here’s a great illustration of that from Voltier Digital:
Content Marketing vs. Traditional Advertising
Here’s the evolutional pathway behind the modernized form of marketing that is most successful today.
Selling no longer works (a.k.a., traditional advertising).
Traditional advertising focuses on pushing messages at the consumer to get them to buy.
It’s interruptive, obstructive, and intrusive.
It shouts, “Hey, look at me!” while waving its arms.
You may try to avoid eye contact, but traditional ads are persistent.
You know what traditional ads look like because you’re bombarded with them every single day.
Think TV commercials, billboards, magazine ads, radio ads, and web banner ads.
Ads have been around for a long time, as evidenced by this traditional ad for “honest-to-goodness” coffee from the 1950s.
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Ads may still work in some strategic places.
But Internet users can just click away from ads if they don’t want to see them.
Which is exactly what happens.
According to a PageFair report, 615 million devices in use today employ ad blockers. Additionally, ad blocker use increased by 30 percent in 2016 alone.
You know it, I know it, everybody knows it.
Ads are annoying.
And, they aren’t the way consumers prefer to learn about new products anymore.
Instead of businesses shoving themselves in consumers’ faces, they need to take a different, gentler approach.
Content marketing is exactly that.
Brands and marketers who use it publish content that teaches, inspires, guides, or solves a problem for their target audience.
With some handy tricks, the targets can find that content on the web without it being pushed at them.
If the prospects gain something useful from the content, they’ll keep coming back for more.
Finally, consumers can interact with the brand organically and share their content on social media.
Trust is forged.
Authority is established.
These loyal followers can then be converted into leads and sales – naturally.
All of the above happens with a focus on giving value to the user.
Help users – offer them value and they’ll reward you in return.
That is what internet marketing/content marketing is all about at its core.
Why Internet Marketing?
Now that you know what internet marketing is, you still may be wondering why there’s so much hype around it.
Well, the hype is totally founded.
Internet marketing has shown proven success over and over again.
Here are some stats gathered from around the web to help give you an idea of why internet/content marketing stands tall:
- By 2019, content marketing is set to be an industry worth $313 billion.
- 91 percent of businesses already are convinced of its power and have already adopted it as an essential marketing tactic.
- Content marketing costs 62 percent less than traditional, outbound marketing, but pulls in 3x as many leads.
- If you’re a small business with a blog, you’ll rake in 126 percent more lead growth than your competitors without a blog
- If you have a blog and publish content, you’re likely to get 434 percent more indexed pages on Google, on average
And there’s more.
From my own content marketing endeavors, I have seen my small business take off.
Kim Roach – Product Creation Bootcamp
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