Facebook Ads A to Z By Nick Unsworth

Facebook Ads A to Z By Nick Unsworth

Archive : Nick Unsworth – Facebook Ads A to Z

What you should know about me before you join:

I’m here to empower you to believe and know that you truly can do anything that you put your mind to.

After 11 business failures and being $50,000 in debt invested my last $2,500 into a coaching program and it changed my entire life…forever. I invested in a coaching program that taught me the short cut to success and it changed everything. I went from being an overwhelmed, struggling, frustrated broke entrepreneur to learning skills that allowed me to create profits in ANY business endeavor. That’s when I learned how to create, market, and deliver webinars in 2010. With no email list and no money I started doing webinars.  I figured that all I needed to do was to help people who knew less than me. I had spent thousands of dollars learning Facebook marketing and I decided to take that knowledge, package it up, and teach people on live webinars.

In the beginning, I used what I now call my “grass roots” (free) method of getting people to watch my webinars.

Within 30 days, I make my first $5,000 and was able to pay my bills that month.

Within 60 days, I had broken 5-figures.

Within 90 days, my revenues climbed past the 6-figure mark.

Within 2 years I sold my company for over a half a million dollars and achieved the dream that I had set since I was a little kid.

Was it easy?

Heck no!

I rolled up my sleeves and got my butt in gear and work hard. BUT, I worked hard at a “proven system” and that was the difference. I’ve been using this one proven strategy over and over and over again… I simply teach amazing content for free on a live webinar and if the attendees want to work with me further…I let them. This simple webinar model has allowed me to do what I love, help thousands of entrepreneurs, and make over 2 million dollars (over a couple years, this is not a hypey brag)

What is Internet Marketing?

Defining Internet Marketing

Also called online marketing, internet marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales.

Internet marketing a pretty broad term that encompasses a range of marketing tactics and strategies – including content, email, search, paid media, and more.

These days, though, internet marketing is often used interchangeably with “content marketing.”

Why?

Because content marketing is the internet marketing of the present and future.

Content Marketing Institute defines content marketing as:

“A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

Think of it like this: content marketing (or inbound marketing) is in direct opposition to traditional advertising (outbound marketing), and in direct integration with the patterns and habits of today’s generation.

We don’t like to be sold to, we have our ad-blockers on, and we barely watch cable anymore.

Content marketing serves up content that addresses our pain points, and is there when we want it.

Here’s a great illustration of that from Voltier Digital:

Content Marketing vs. Traditional Advertising

Here’s the evolutional pathway behind the modernized form of marketing that is most successful today.

Selling no longer works (a.k.a., traditional advertising).

Why?

Traditional advertising focuses on pushing messages at the consumer to get them to buy.

It’s interruptive, obstructive, and intrusive.

It shouts, “Hey, look at me!” while waving its arms.

You may try to avoid eye contact, but traditional ads are persistent.

You know what traditional ads look like because you’re bombarded with them every single day.

Think TV commercials, billboards, magazine ads, radio ads, and web banner ads.

Ads have been around for a long time, as evidenced by this traditional ad for “honest-to-goodness” coffee from the 1950s.

Ads may still work in some strategic places.

But Internet users can just click away from ads if they don’t want to see them.

Which is exactly what happens.

According to a PageFair report, 615 million devices in use today employ ad blockers. Additionally, ad blocker use increased by 30 percent in 2016 alone.

You know it, I know it, everybody knows it.

Ads are annoying.

And, they aren’t the way consumers prefer to learn about new products anymore.

Instead of businesses shoving themselves in consumers’ faces, they need to take a different, gentler approach.

Content marketing is exactly that.

Brands and marketers who use it publish content that teaches, inspires, guides, or solves a problem for their target audience.

With some handy tricks, the targets can find that content on the web without it being pushed at them.

If the prospects gain something useful from the content, they’ll keep coming back for more.

Finally, consumers can interact with the brand organically and share their content on social media.

Trust is forged.

Authority is established.

Connections happen.

These loyal followers can then be converted into leads and sales – naturally.

All of the above happens with a focus on giving value to the user.

Help users – offer them value and they’ll reward you in return.

That is what internet marketing/content marketing is all about at its core.

Why Internet Marketing?

Now that you know what internet marketing is, you still may be wondering why there’s so much hype around it.

Well, the hype is totally founded.

Internet marketing has shown proven success over and over again.

Here are some stats gathered from around the web to help give you an idea of why internet/content marketing stands tall:

• By 2019, content marketing is set to be an industry worth $313 billion.
• 91 percent of businesses already are convinced of its power and have already adopted it as an essential marketing tactic.
• Content marketing costs 62 percent less than traditional, outbound marketing, but pulls in 3x as many leads.
• If you’re a small business with a blog, you’ll rake in 126 percent more lead growth than your competitors without a blog
• If you have a blog and publish content, you’re likely to get 434 percent more indexed pages on Google, on average

And there’s more.

From my own content marketing endeavors, I have seen my small business take off.

Facebook Ads A to Z By Nick Unsworth

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