Dr David S. Butler – The sensitive nervous system
Dr David S. Butler – The sensitive nervous system
The Sensitive Nervous System is the classic neurodynamics text. The physical examination of the nervous system is carefully illustrated and explained via hundreds of clear line drawings. Management strategies are introduced and underpinned by neurobiology and clinical reasoning.
The Sensitive Nervous System calls for skilled physical and educational contributions to the management of acute and chronic pain states. It offers a ‘big picture’ approach using best evidence from basic sciences and outcomes data, with plenty of space for individual clinical expertise and wisdom.
The Sensitive Nervous System teaches novel techniques which are instantly applicable and demonstrates how to integrate neurodynamics within modern biopsychosocial constructs.
Dr David S. Butler – The se
Defining Internet Marketing
Also called online marketing, internet marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales.
Internet marketing a pretty broad term that encompasses a range of marketing tactics and strategies – including content, email, search, paid media, and more.
These days, though, internet marketing is often used interchangeably with “content marketing.”
Why?
Because content marketing is the internet marketing of the present and future.
Content Marketing Institute defines content marketing as:
“A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
Think of it like this: content marketing (or inbound marketing) is in direct opposition to traditional advertising (outbound marketing), and in direct integration with the patterns and habits of today’s generation.
We don’t like to be sold to, we have our ad-blockers on, and we barely watch cable anymore.
Content marketing serves up content that addresses our pain points, and is there when we want it.
Here’s a great illustration of that from Voltier Digital:
