David Meerman Scott – Master Newsjacking
David Meerman Scott – Master Newsjacking
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ADD NEWSJACKING TO YOUR SALES AND MARKETING TOOLKIT
David Meerman Scott, founder of the Newsjacking movement, teaches the art and science of injecting your ideas into a breaking news story.
Newsjacking can work for all sorts of outfits and people—it doesn’t matter if you are large and well known or tiny and obscure. This technique is already being used by nonprofits, political campaigns, business-to-business marketers, and even individuals.
People you will meet in the course have generated thousands of new sales leads by newsjacking. A few have made millions of dollars by using the ideas taught here. Some of generated thousands of news stories about their company. It can work for you, too.
Learn how to:
- Generate sales leads and add new customers. For free!
- Get media attention, With little effort!
- Grow your business. Faster than ever!
- And besides all that, there’s a bonus: Newsjacking is fun!
For the past five years I’ve taught the newsjacking technique to hundreds of live audiences in over 20 countries. When I deliver a keynote presentation to an international audience, I charge $25,000.
I’ve taken all I’ve learned about newsjacking and put it into the course, for just $450, a tiny fraction of my keynote fee.
What is Everything Else?
Everything Else is a product category on Amazon that is meant to be a catch-all for items that don’t fit into any other categories. Over time, as the Amazon catalog has grown and more specific product categories have been added, Everything Else has become less useful and more of a junkyard for cast off and forgotten listings.
Until recently, however.
Why are items listed in Everything Else when they shouldn’t be?
The answer to this is fairly simple. Some sellers are using Everything Else as an opportunity to get around Amazon’s gated category requirements. For example, DVDs with an MSRP of over $25 are now gated Selling certain products and bran… More and require permission to list. So we’ve seen some sellers create new listings in Everything Else to get around these requirements. We’ve noticed similar “workarounds” for other gated or restricted Selling certain product categorie… More categories as well.
Amazon doesn’t like this. It just makes the catalog more of a mess than it already is and ends up creating a worse customer experience.
David Meerman Scott – Master Newsjacking
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