Brand Building For Small Businesses and Consultants By Mike Murphy

Brand Building For Small Businesses and Consultants By Mike Murphy

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Brand building for small businesses & consultants:

Learn how to build, maintain, and leverage a strong brand to gain clients, revenue, and results.

In this 4-class training program, you’ll learn to:

Build a solid and reputable brand in 7 simple steps.

Plan and outsource your branding for a fraction of what expensive agencies charge.

Communicate with designers and programmers to effectively build brand materials and guidelines.

Maintain and leverage a powerful brand to make more money and get more clients.

This course is right for you if…

You own your own consulting firm or small business.

You want to spice up your branding so you can start to attract the exact clients you want.

You aren’t thrilled by the quality of your current branding.

You want to make small changes to help you attract more ideal clients.

You want clear action steps to get your branding consistent across your website, social media channels and marketing materials.

This course is NOT for you if…

You have no time to study the materials and do the easy brainstorming exercises.

You are proud of your branding and don’t feel it can be improved.

You want to avoid taking the time to control how your prospects think about your brand.

You are afraid of feeling creative and learning valuable skills and mindsets that will help you attract more qualified leads.

Skills you should have…

Ability to be creative and think of ‘big picture’ strategies to help grow your company.

You have 3-4 hours each week to do the easy-to-follow assignments.

You are willing to rethink everything you’re currently doing in order to find some quick ‘hacks’ to make your brand truly connect with your ideal clients.

Proper branding makes you more money

Most entrepreneurs don’t spend a lot of time planning out their brand – which makes sense. There’s too much to juggle, from getting new clients to maintaining accounts to hiring and putting out the inevitable daily fires.

But if you put a little bit of time and effort into your brand, you’ll reap the rewards. Branding is simply how others think about your company. Are you presenting your company in the best possible light? Do you even know what others think of your brand?

This course will teach you some of the easiest and most evidence-backed ways to improve your current branding or even completely overhaul your brand and start over.

Unleash the power of a strong and recognizable brand

Most entrepreneurs are juggling so many things that it’s hard to imagine spending time working on your brand. What’s the ROI? How do you even build a brand?

Most of us don’t have experience in brand building, so we can’t answer those questions – which is why we’re bringing in a veteran in the branding space, Mike L. Murphy.

After working with some of the biggest and most recognizable brands in Hollywood (including Lord of the Rings, Iron Man, Harry Potter, Fast & Furious), Mike has distilled brand building into a science. He now works to bring some of that branding dark magic to help small businesses and consultants get more clients and business.

Stop feeling embarrassed or unclear about your branding

This course will teach you to stake a position, outline your brand, and execute via design and other touchpoints. It will teach you how to rope your team in and maintain your brand integrity at every level.

To be clear, we’ll teach you how to build a brand that will make you more money.

After just four sessions, you’ll be able to:

Craft a consistent brand plan to tell a unified story.

Map out who you want to attract and how to convert them to buyers.

Plan out how you want your brand to look, and then create outsource instructions so you can hire designers.

Shift from feeling embarrassed by your branding to feeling proud and ready to share it with the world!

Get your staff all on the same page about what your brand is and what it isn’t.

Create a ‘Lookbook’ so you can keep your brand’s visual styling consistent wherever it will be seen.

Your course curriculum

Brand Building for Small Businesses and Consultants

Class 1

Branding Foundations

Class One will lay the groundwork for building your brand. By the end of this class, you’ll have a solid understanding of what branding is, why you need it and how you can design your brand as economically as possible.

Topics covered:

What is a brand?

What common mistakes do most entrepreneurs fall into when branding?

What the 7 ‘building blocks’ to a solid brand are.

Class 2

Visual Branding

In this class, you’ll discover what visual branding is, why you need this to be consistent, and how you can easily outsource most of your visual branding design to professional designers.

Topics covered:

What is visual branding?

How to be consistent with your visual branding.

What is a lookbook is and how you’ll use it.

How your audience emotionally reacts to visuals.

How to ‘speak’ with graphic designers.

Class 3

Serving Your Clients

Class 3 shifts the focus from your Brand over to how your Brand helps your clients. Here you’ll dive deeper into their psychology, and also develop clear channels for them to contact you.

Topics covered:

What is Brand Hospitality?

What are Audience Desires?

How can you engage the emotions of your Audience (so they want to hire you)?

Class 4

Organizing Your Brand

In this final class, you’ll define what problems you help your clients solve, and then link those to specific services you can sell them. This will help you stay organized and give your prospects simple solutions to their urgent problems.

Topics covered:

What is a teaching map?

What is a treasure map?

How you can keep your new brand organized.

Show off your new skills: Get a certificate of completion

Once you’ve watched all the classes, pass a test to get certified in Brand building for small businesses and consultants.

Add it to your resume, your LinkedIn profile or just get that well-earned raise you’ve been waiting for.

What is Internet Marketing ?

Defining Internet Marketing

Also called online marketing, internet marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales.

Internet marketing a pretty broad term that encompasses a range of marketing tactics and strategies – including content, email, search, paid media, and more.

These days, though, internet marketing is often used interchangeably with “content marketing.”

Why?

Because content marketing is the internet marketing of the present and future.

Content Marketing Institute defines content marketing as:

“A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

Think of it like this: content marketing (or inbound marketing) is in direct opposition to traditional advertising (outbound marketing), and in direct integration with the patterns and habits of today’s generation.

We don’t like to be sold to, we have our ad-blockers on, and we barely watch cable anymore.

Content marketing serves up content that addresses our pain points, and is there when we want it.

Here’s a great illustration of that from Voltier Digital:

Content Marketing vs. Traditional Advertising

Here’s the evolutional pathway behind the modernized form of marketing that is most successful today.

Selling no longer works (a.k.a., traditional advertising).

Why?

Traditional advertising focuses on pushing messages at the consumer to get them to buy.

It’s interruptive, obstructive, and intrusive.

It shouts, “Hey, look at me!” while waving its arms.

You may try to avoid eye contact, but traditional ads are persistent.

You know what traditional ads look like because you’re bombarded with them every single day.

Think TV commercials, billboards, magazine ads, radio ads, and web banner ads.

Ads have been around for a long time, as evidenced by this traditional ad for “honest-to-goodness” coffee from the 1950s.

Ads may still work in some strategic places.

But Internet users can just click away from ads if they don’t want to see them.

Which is exactly what happens.

According to a PageFair report, 615 million devices in use today employ ad blockers. Additionally, ad blocker use increased by 30 percent in 2016 alone.

You know it, I know it, everybody knows it.

Ads are annoying.

And, they aren’t the way consumers prefer to learn about new products anymore.

Instead of businesses shoving themselves in consumers’ faces, they need to take a different, gentler approach.

Content marketing is exactly that.

Brands and marketers who use it publish content that teaches, inspires, guides, or solves a problem for their target audience.

With some handy tricks, the targets can find that content on the web without it being pushed at them.

If the prospects gain something useful from the content, they’ll keep coming back for more.

Finally, consumers can interact with the brand organically and share their content on social media.

Trust is forged.

Authority is established.

Connections happen.

These loyal followers can then be converted into leads and sales – naturally.

All of the above happens with a focus on giving value to the user.

Help users – offer them value and they’ll reward you in return.

That is what internet marketing/content marketing is all about at its core.

Why Internet Marketing?

Now that you know what internet marketing is, you still may be wondering why there’s so much hype around it.

Well, the hype is totally founded.

Internet marketing has shown proven success over and over again.

Here are some stats gathered from around the web to help give you an idea of why internet/content marketing stands tall:

• By 2019, content marketing is set to be an industry worth $313 billion.
• 91 percent of businesses already are convinced of its power and have already adopted it as an essential marketing tactic.
• Content marketing costs 62 percent less than traditional, outbound marketing, but pulls in 3x as many leads.
• If you’re a small business with a blog, you’ll rake in 126 percent more lead growth than your competitors without a blog
• If you have a blog and publish content, you’re likely to get 434 percent more indexed pages on Google, on average

And there’s more.

From my own content marketing endeavors, I have seen my small business take off.

Brand Building For Small Businesses and Consultants By Mike Murphy

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