Authority By Nathan Barry
Authority By Nathan Barry
Salepage : Nathan Barry – Authority
Archive : Nathan Barry – Authority
The idea that authors can’t make money is bull****.
And no, you don’t have to be famous or have a huge online following.
In less than a year I’ve made over $150,000 from self-published books. Plenty of my friends have made far more, all writing on topics so small and targeted a traditional publisher wouldn’t consider it. Many of them started—just like me—without an audience.
After hearing enough of these stories I can tell you they aren’t a fluke. With a good topic and the right marketing tactics you can make a living from teaching as well.
Launch from nothing
Building a following for your blog takes time. It’s especially difficult when you may not have a clear goal in mind for your blog. But products change that.
Just the act of writing a book—and giving readers a way to follow along—will make it substantially easier to build a following. In July 2012 I had just 100 RSS subscribers to my blog, two months later I had a $12,000 book launch. That’s all in one day. By using landing pages and blog posts to build an email list—and keeping the subscribers interested—you can build a profitable following in very little time. I’ll show you how to do it step-by-step.
With the right audience, a solid launch plan, a little discipline, and a lot of effort, you can make a living from your writing. Interested?
The Complete Package
Everything you need to become a self-published author.
The book in PDF, ePub, and Mobi formats
3 month subscription to ConvertKit
Photoshop book cover templates
90 day launch plan
9 video tutorials
11 expert interviews
iBooks Author template
Habit-building iPhone app
What is Internet Marketing?
Defining Internet Marketing
Also called online marketing, internet marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales.
Internet marketing a pretty broad term that encompasses a range of marketing tactics and strategies – including content, email, search, paid media, and more.
These days, though, internet marketing is often used interchangeably with “content marketing.”
Because content marketing is the internet marketing of the present and future.
Content Marketing Institute defines content marketing as:
“A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
Think of it like this: content marketing (or inbound marketing) is in direct opposition to traditional advertising (outbound marketing), and in direct integration with the patterns and habits of today’s generation.
We don’t like to be sold to, we have our ad-blockers on, and we barely watch cable anymore.
Content marketing serves up content that addresses our pain points, and is there when we want it.
Here’s a great illustration of that from Voltier Digital:
Content Marketing vs. Traditional Advertising
Here’s the evolutional pathway behind the modernized form of marketing that is most successful today.
Selling no longer works (a.k.a., traditional advertising).
Traditional advertising focuses on pushing messages at the consumer to get them to buy.
It’s interruptive, obstructive, and intrusive.
It shouts, “Hey, look at me!” while waving its arms.
You may try to avoid eye contact, but traditional ads are persistent.
You know what traditional ads look like because you’re bombarded with them every single day.
Think TV commercials, billboards, magazine ads, radio ads, and web banner ads.
Ads have been around for a long time, as evidenced by this traditional ad for “honest-to-goodness” coffee from the 1950s.
Click Fraud can Infiltrate All Campaigns.
Stay ahead of the game and empower your PPC campaigns with free click-fraud busting resources from PPC Protect.
Ads may still work in some strategic places.
But Internet users can just click away from ads if they don’t want to see them.
Which is exactly what happens.
According to a PageFair report, 615 million devices in use today employ ad blockers. Additionally, ad blocker use increased by 30 percent in 2016 alone.
You know it, I know it, everybody knows it.
Ads are annoying.
And, they aren’t the way consumers prefer to learn about new products anymore.
Instead of businesses shoving themselves in consumers’ faces, they need to take a different, gentler approach.
Content marketing is exactly that.
Brands and marketers who use it publish content that teaches, inspires, guides, or solves a problem for their target audience.
With some handy tricks, the targets can find that content on the web without it being pushed at them.
If the prospects gain something useful from the content, they’ll keep coming back for more.
Finally, consumers can interact with the brand organically and share their content on social media.
Trust is forged.
Authority is established.
These loyal followers can then be converted into leads and sales – naturally.
All of the above happens with a focus on giving value to the user.
Help users – offer them value and they’ll reward you in return.
That is what internet marketing/content marketing is all about at its core.
Why Internet Marketing?
Now that you know what internet marketing is, you still may be wondering why there’s so much hype around it.
Well, the hype is totally founded.
Internet marketing has shown proven success over and over again.
Here are some stats gathered from around the web to help give you an idea of why internet/content marketing stands tall:
- By 2019, content marketing is set to be an industry worth $313 billion.
- 91 percent of businesses already are convinced of its power and have already adopted it as an essential marketing tactic.
- Content marketing costs 62 percent less than traditional, outbound marketing, but pulls in 3x as many leads.
- If you’re a small business with a blog, you’ll rake in 126 percent more lead growth than your competitors without a blog
- If you have a blog and publish content, you’re likely to get 434 percent more indexed pages on Google, on average
And there’s more.
From my own content marketing endeavors, I have seen my small business take off.
Authority By Nathan Barry
Readmore About : Nathan Barry