Advanced Consulting Program By Neil Patel
Advanced Consulting Program By Neil Patel
Archive : Neil Patel – Advanced Consulting Program
My 45-Module Course for Creating, Scaling and Automating Your Business Using My Secret Marketing Tactics
45 Modules of Training
over 12 Months
Audio, Video, Written Exercises, Cheat Sheets and Manual Guides
Everything is broken down into Easy Pieces.
Everything You Need for an Incredibly Profitable Sales Funnel
3 ways to Reverse-Engineer a 7-Figure Competitor to find out what they did from your very position to get where they are now.
My strategy for leapfrogging over years of trial-and-error by spotting the 5 Core Desires of your niche and making sure your product promises to fulfill all of them.
How to spot the three most dangerous and most lucrative competitors in your niche. They may NOT be who you think they are.
Secrets of getting dirt-cheap clicks to your opt-in page so you’re paying pennies (or less) per qualified lead.
Setting up a tantalizing “lead magnet” page where prospects can’t wait to get your first email and are constantly refreshing their email inbox to hear from you.
The superfast method for creating an easy-to-make and easy-to-sell “Trip Wire” product. which turns a curious prospect into a committed customer in minutes.
Why your Tripwire product and presentation needs to be created very differently from your core offer or you’ll actually make less money.
How to get affiliates to send free traffic to your trip wire offer, even if they’re reluctant to promote a low-priced product.
How to create a new product in record time. Weeks instead of months or even days, once you get the hang of it.
The 5-Question Checklist to decide whether the product you already have is good enough or if you need something new.
7 ways to immensely raise the value of your offer so your price looks like a steal to anyone looking at it. (After you do this, you can either sell many more of your product or jack up the prices and make a ton more per sale)
When to make your offer scarce and temporary and when to make it evergreen. (If you’ve ever found internet “product launches” to be confusing, I’ll clear everything up for you here)
Elite Sales Copy & Persuasion Tactics For Sky-High Conversion Rates (Even Before You Optimize Your Page)
The 9 Elements of Highly Converting Sales Pages that almost everyone misses (sadly, you can go your entire career without knowing these and never have a “winning” offer).
The 2 “Conversion Killers” that can destroy any page’s conversion rate even if everything else is perfect.
The Near-Psychic tactic of having your salesletter or video read exactly what your prospect is thinking, as he’s thinking it, so he’s convinced you’re reading his mind and understand him perfectly.
My own personal system of conversion optimization where your conversion rates are guaranteed to progressively increase over time (This is how you go from a sales rate of 0.1% to 7% and beyond over time)
The exact beat-by-beat structure for any sales presentation, whether it’s a webinar, written sales page, or video.
When to use a sales video, written salesletter, or almost no text at all.
How to make your prospects instantly trust you even if they never heard of you until 2 minutes ago.
How to know if a webinar is right for your business or if you’re better off running the other way.
The 3 reasons most webinars bore their customers to tears. and how to guarantee your prospects are awake and ready to buy.
The most powerful closing strategy I’ve ever found making webinar viewers race to pull their wallets out.
What to do if your webinar attendees leave without buying. (It’s not over yet!)
Ferocious Follow Up Strategies that Double Your Earnings Per Lead
Exactly how to segment your lists in a way that totally maximizes profit.
How to make your prospects actually look forward to reading your daily or weekly emails.
How to set up a powerful email system that looks complicated from the outside, but is very easy to set up from your end.
Cut-and-paste email templates that have made my past clients hundreds of thousands of dollars.
Word-for-Word Proven Phone Scripts to close your customers on high-end programs and consulting packages. (Some of these work like magic, even when the sales person is brand new or notoriously bad at sales)
Autoresponder email sequences for every phase of your 5-Step Sales Process. Whether someone is a curious prospect, a new trip-wire customer, or an owner of several products, you’ll have a specific email sequence to guide him to providing you more revenue.
The magical way to have extremely profitable upsells or profit maximizers. There’s no reason your customer’s first order can’t be 3 or 4 times the amount of your main product.
How to condition your buyers to feel incomplete unless they continue to buy more products from you, every couple months, without fail.
Unlimited & Targeted Traffic That Keeps Your Sales Funnel(s) Full of Happy & Eager Buyers
How to really understand traffic. it’s purpose. how much you need. and when it’s no longer important.
Find out within seconds what your most profitable form of traffic is so you can quit wasting time on sending tire-kickers to your site.
My formula for calculating the true cost of SEO and making sure it’s worth it. (When you factor in time & opportunity costs, sometimes search traffic actually costs more than your PPC ads!)
My link-bait method to get others to enthusiastically send their traffic right to your site.
Content Marketing Strategies that Top 20 internet blogs use to get endless traffic. (I’ve shared these with clients for $50,000 but they’re all included in this program for you)
The easiest way to set up Native Advertising so your prospect comes to your page feeling like it was recommended by a trusted authority.
How to discover the highest-paying keywords and then rank your page very high on Google for them so purchase-ready prospects find you easily.
The truth about retargeting campaigns and how to make your prospect feel like it’s “destiny” that they buy your product.
The exact sequence of paid advertising (PPC) you should use. Most people dive into the wrong sources first. The order DOES matter and dramatically affects how much you end up paying down the road.
Why there’s no shame in entirely using paid traffic instead of SEO. (And how to tell if this applies to your business)
How to calculate your ROI on every business initiative so you’re always profiting with every minute you spend on your projects.
When and if you should use Google AdWords (The decision of whether or not to use this asset is critical. Google can make you incredible amounts of money or they can devastate your wallet in record time)
Everything you need to know about AdWords, the Content Network, and anything else Google Related.
How to use Facebook to swipe your competitors’ customers without them knowing what hit them. and then rake in extra leads and customers immediately.
3 ways to pay less than minimum-bid for any Facebook Ad clicks so you can profit much more per click.
The dark truth about using Twitter for customers. (You can make a lot of money, but you must know this if you want to sleep at night afterward)
Tracking, Analytics, & Optimization: Your Constant Formula for Increased Gains
The myth of “Split-Testing” and why the way most people try to conversion-optimize will usually lead them down the wrong path.
How to continuously increase your conversion rate for every step of your 5 Step Sales Process so you literally get exponentially more money from your business.
The minimum “bare bones” software you need for analytics & testing. as well as the 4 inexpensive tools you can use to skyrocket your conversion rates.
How to condense a ton of data into a tiny handful of numbers you can use to instantly decide the next action your business needs to take.
The Analytics tool that everyone uses and but give the LEAST actionable info. (However, it does have one critical use that almost no one uses it for)
How to quietly test an offer before notifying affiliates, so you can have a million dollar launch right out the gates.
What is Internet Marketing?
Defining Internet Marketing
Also called online marketing, internet marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales.
Internet marketing a pretty broad term that encompasses a range of marketing tactics and strategies – including content, email, search, paid media, and more.
These days, though, internet marketing is often used interchangeably with “content marketing.”
Because content marketing is the internet marketing of the present and future.
Content Marketing Institute defines content marketing as:
“A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
Think of it like this: content marketing (or inbound marketing) is in direct opposition to traditional advertising (outbound marketing), and in direct integration with the patterns and habits of today’s generation.
Content marketing serves up content that addresses our pain points, and is there when we want it.
Here’s a great illustration of that from Voltier Digital:
Content Marketing vs. Traditional Advertising
Here’s the evolutional pathway behind the modernized form of marketing that is most successful today.
Selling no longer works (a.k.a., traditional advertising).
Traditional advertising focuses on pushing messages at the consumer to get them to buy.
It’s interruptive, obstructive, and intrusive.
It shouts, “Hey, look at me!” while waving its arms.
You may try to avoid eye contact, but traditional ads are persistent.
You know what traditional ads look like because you’re bombarded with them every single day.
Think TV commercials, billboards, magazine ads, radio ads, and web banner ads.
Ads have been around for a long time, as evidenced by this traditional ad for “honest-to-goodness” coffee from the 1950s.
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Ads may still work in some strategic places.
But Internet users can just click away from ads if they don’t want to see them.
Which is exactly what happens.
According to a PageFair report, 615 million devices in use today employ ad blockers. Additionally, ad blocker use increased by 30 percent in 2016 alone.
You know it, I know it, everybody knows it.
Ads are annoying.
And, they aren’t the way consumers prefer to learn about new products anymore.
Instead of businesses shoving themselves in consumers’ faces, they need to take a different, gentler approach.
Content marketing is exactly that.
Brands and marketers who use it publish content that teaches, inspires, guides, or solves a problem for their target audience.
With some handy tricks, the targets can find that content on the web without it being pushed at them.
If the prospects gain something useful from the content, they’ll keep coming back for more.
Finally, consumers can interact with the brand organically and share their content on social media.
Authority is established.
These loyal followers can then be converted into leads and sales – naturally.
All of the above happens with a focus on giving value to the user.
Help users – offer them value and they’ll reward you in return.
That is what internet marketing/content marketing is all about at its core.
Why Internet Marketing?
Now that you know what internet marketing is, you still may be wondering why there’s so much hype around it.
Well, the hype is totally founded.
Internet marketing has shown proven success over and over again.
Here are some stats gathered from around the web to help give you an idea of why internet/content marketing stands tall:
- By 2019, content marketing is set to be an industry worth $313 billion.
- 91 percent of businesses already are convinced of its power and have already adopted it as an essential marketing tactic.
- Content marketing costs 62 percent less than traditional, outbound marketing, but pulls in 3x as many leads.
- If you’re a small business with a blog, you’ll rake in 126 percent more lead growth than your competitors without a blog
- If you have a blog and publish content, you’re likely to get 434 percent more indexed pages on Google, on average
And there’s more.
From my own content marketing endeavors, I have seen my small business take off.
With 99 percent of our focus on content marketing, we managed to grow our worth to millions of dollars.
Bottom line: This stuff works.
5 Content Examples: Providing Value for Big Returns
Reading about great content marketing is not enough to truly understand how it works. Instead, you have to see it in action to grasp its fundamental value.
Because when content is really good, it can do amazing things.
Here are some top examples of content types from brands who knocked content creation out of the park.
Advanced Consulting Program By Neil Patel
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